Updated press release

December 03, 2021

5170 € of donations collected!

Many supported us and participated in our Fair Friday. Thank you for your support. Thanks to them, we collected 5170 € of donations for the Adie association in order to support and accompany women who wish to become entrepreneurs.We would also like to thank all those who actively shared and supported the movement.We are proud and now convinced that we can mobilize together to make things happen. Next year, we'll do it again!
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Original press release
November 24, 2021

Jade Roller rethinking Black Friday, to fight against overconsumption and gender inequality in entrepreneurship

From Friday 26 to Monday 29 November, and for the second consecutive year Jade Roller has joined forces with the Adie association and Ma French Box to launch the second edition of Fair Friday in order to take the opposite view of the very consumerist Black Friday. The main objective: to give it a more ethical and solidarity-based dimension.

Jade Rollerwhich works daily for the personal development and well-being of women, will donate 50% of its sales to Adie, in favor of actions to support female entrepreneurship. An initiative that makes sense when you consider that only 30% of French sole proprietorships are run by women.


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Fair Friday: no promotions, only donations.

It was last year, particularly upset by the situation of local shops hard hit by the covid-19 crisis, that Jade Roller created the Fair Friday movement, to rethink the act of buying and reinvent these dark days for the planet. This initiative was a success since more than 5 000 euros of donations were collected in a few days.

For this new edition, the French brand of beauty products wants to go further by federating the maximum of brands to support the solidarity and responsible economy.

"Everyone is free to set the percentage they want. As far as we are concerned, we will give back 50% of our sales" explains Thibault Nelkin, founder of the brand. Jade Roller.

For its first participation, Ma French Box is committed to donate 15% of its revenues:      

"This type of initiative makes a difference and raises consumer awareness. Ma French Box is happy to commit itself alongside Jade Roller and Adie and it is a way to mobilize to change the world and more concretely the lives of women with its purchasing power", Sindy Peuziat Founder of Ma French Box.

A Fair Friday to make female entrepreneurship more accessible

Entrepreneurship as a woman, a path strewn with pitfalls and even more so for those in a situation of economic and social fragility. Indeed, many barriers still slow down women in their business creation project, whereas it can be a real vector of freedom, fulfillment and economic and social inclusion.   

"This cause is particularly important to us because we work daily for the personal development and well-being of women. Entrepreneurship in France is still predominantly male, with only 30% of French sole proprietorships held by women. Through this joint operation, Jade Roller wishes to help them realize their business projects," concludes Thibault Nelkin.  

In concrete terms, what actions will be taken?

The proceeds from Fair Friday will be used to support Adie's support actions for women wishing to create or develop their business. For each level of donations reached, an action will be undertaken such as training, the possibility to test their products in a temporary store, or the organization of awareness-raising events to deconstruct stereotypes related to women's entrepreneurship.

Find the page of the operation Fair Friday : https://jaderoller.fr/fair-friday

Fair Friday landings

Solutions Workshop" training

This training helps to address the issues and strengthen the business strategy of women entrepreneurs.

Setting up of an ephemeral store for 1 month

Provision of a space for 5 to 10 women entrepreneurs so that they can test their creation and gain skills in fixed point sales.

Organization of an entrepreneurship awareness event

In order to deconstruct the prejudices on female entrepreneurship and encourage women to take the step of creation.

Global individual accompaniment

Global accompaniment of an entrepreneur to help her to be autonomous in the management of her activity according to her needs and problems.

Alone is good, together is better

Supporting the movement is also and above all talking about it around you. Alone, our impact would be limited, together we can make things happen. Thank you to you who are reading this message, to the Adie association and also to the brands that have joined the movement:


About Adie
Adie is a national association recognized as being of public utility that defends the idea that anyone, even without capital or a diploma, can become an entrepreneur if they have access to credit and professional support. For more than 30 years, its network of specialists has been financing and supporting entrepreneurs for a more inclusive economy. In its 170 branches, its 650 employees and 1,200 volunteers support 46,000 entrepreneurs. Thanks to its action, 87% of these businesses are sustainable for 2 years and 93% of the people financed are permanently integrated into the workforce.

About us Jade Roller
Jade Roller is a brand of beauty products combining performance and tradition. Pioneer on the French market, Jade Roller develops massage tools and cosmetics, which are rooted in the age-old Asian beauty rituals.

About Ma French Box
Ma French Box is the first lifestyle box and eshop that offers to receive a variety of products carefully selected for you. Healthy products for the body and the environment, vegan, made in France and mainly from local crafts. Discover the French know-how!

logo jaderoller white Press release Fair Friday 2021
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